We’ve been conditioned to believe that pink is good.
Pink is empowering.
Pink is solidarity, at least when it comes to the pink of breast cancer awareness campaigns.
I believed it too, especially thinking that pink consumerism would somehow benefit my best friend who fought breast cancer for close to eight years. She was glad to hear if I bought my bras during special October fitting events to benefit cancer research and was always happy to receive any pink gift I sent her way.
It’s easy to feel that we’re supporting the fight against breast cancer, especially in October which is Breast Cancer Awareness Month, when products in every shade of pink imaginable abound.
It wasn’t until I was approached to write an article about these breast cancer awareness campaigns that I realized that an increasing number of voices are asking consumers to be more skeptical. Sure, it’s great to support breast cancer research and awareness, but shouldn’t we take the time to ask questions about exactly how much money is being raised and where is it going?
Who is really the bigger beneficiary — breast cancer patients or the corporations sponsoring the pink products and events?
And, are there companies who are taking advantage of these campaigns to increase their bottom line who may actually be adding things to the environment or our cosmetics drawers that are potential causes of breast cancer?
I want to be pink this month, especially in memory of my dear friend Marjorie who lost her battle with breast cancer a year ago. And for my friends Pam and Debbie and Sam and mod*mom and others, like Elizabeth Edwards.
I want them to know that I am dedicated to the fight against the disease that they each have had to face in their own way, as well as to the mission to find the causes and the cures.
Selfishly, I am also committed because I’m scared that one day it will find me, too. Cancer seems to circle all of us, waiting to place its icy finger on our shoulder, so I don’t think my fear is unrealistic.
But my awareness of the awareness campaigns has been raised to a new level. I know now that if I want the pink watch or the pink bracelet, I should also be asking who’s getting the money and will it really help the next woman who finds the lump?
Cross-posted from PunditMom.Â




