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Parents Magazine: Why I Have A Love/Hate Relationship With You

(That sometimes tends to gravitate towards the I-Really-Don’t-Like-You-At-All end of the scale)

Occasionally, I’ll read Parents Magazine. It’s a little bit too mainstream for me, but it’s the only parenting magazine at the library that stays current in subscription issues. It comes in handy when I just want to flip through something quickly.

As a side note, the library also has a Mothering collection, but that seemed to stop around 2005. A shame, I think. But-that’s a whole other post in itself.

There are several reasons why I have a love/hate relationship with this mag. I love the

recipes and craft ideas. I definitely enjoyed the Groceries Go Postal Review in the November 07 issue. I’ve actually been considering this. I don’t love how incredibly mainstream it is. I wouldn’t subscribe to a magazine that uses Shrek as an advertisement on the FULL COVER of their November 07 issue. That’s a little disturbing to me.Parent Mag 07

I’m certainly not too thrilled with their Best Toys of 2007 List (Nov 07), particularly when I saw that this made the list.

I have a problem with it. The Smart Cycle is marketed to ‘combat obesity’ in children. Yeah, that is smart marketing. This from Fisher Price, a company that has recalled more than 1 million toys back in August, and the number keeps rising.

Eh…why don’t you have them run around outside? Too cold, weather bad? Puzzles? Reading? Laps around the living room? Also, the fact that it comes with different cartridges portraying ‘their favorite’ TV characters (Dora, Sponge Bob, Barbie, Hotwheels, etc.) is incredible-extreme target marketing. This could well be another post in itself as well….You’d think the TV would be enough…

Another thing I don’t love is their advertising onslaught both in the magazine and on their website. I’m not too keen on advertisements for pharmaceuticals, including Keppra and Vyvacse in a parenting magazine. I’m all for birth control, but Mirena is not something I would ever consider using. Seems as if Parents subscribes to the Medicinal Culture in a way that I just cannot.

Of course, all of this is just my opinion, and perhaps the readers of Parenting Magazine feel the same way about Mothering Magazine. And that’s their opinion.

Still, I don’t see any insane, overboard Shrek advertising between the covers of Mothering Magazine

Cross-posted from my blog

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  1. Lisa @ Corporate Babysitter said:

    Now that I’ve seen that Shreklet cover I will never pick up Parents again. Thank you.

  2. PunditMom said:

    I saw a TV commercial for that “cycle” and just about spit! Who came up with that crazy idea? Is this for parents who can’t be bothered to take the kids outside for a bike ride?

  3. Kris said:

    Hey, no problem, Lisa. I couldn’t believe my eyes when I saw it. Well, that and the cycle thing. Are these people on crack?!

  4. Julie Pippert said:

    Someone posted that cycle and a bunch of other similar toys…wait, was it Izzy???

    The only one I liked was the little junior size treadmill, only because I could set it next to mine and maybe the kids would leave mine alone LOL.

    It’s interesting, the overall message here, about how inundated we are with advertising. It’s too easy to see something and think, “Oh neat” without considering the implications or effect. I appreciate people pausing to point it out.

    Great post.

    P.S. Do I lose my spot in the club LOL if I admit my kids love Shrek the Halls?? LOL ;)



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