As I search on the Internet, I found this article interesting because it is about a mother and a child. There’s a media campaign launched in India, to spread the awareness of correct mother and infant care through intense media messaging using the television and radio. The Campaign was entitled “Deliver Now for Women + Children”. The campaign aims to improve health seeking behaviour of the masses. And it was supported by different sector like the Nationa Rural Health Mission and the partnership for maternal, newborn and child health programme with a partnership of Department of Health and Family Welfare and technical support from NRHM BCC Cell, State Institue of Health and Family Welfare, TMST (DFID) and Unicef.
These is a very good campaign. It will make everyone recognize the different problems about taking care of women and a child. Using the Media is the great way for targeting the masses. The focus of this program is on breastfeeding, malaria, diarrhoea, post-birth complications and hypothermia. Orissa was chosen as the site for this pilot project in India because of the high rate of maternal and child mortality. The TV spots will be shown regularly till July, 2009 on television and broadcast on radio channels. The campaign includes a baseline study of knowledge, attitudes and practices, behaviours of more than 1,000 respondents in Orissa by HDI, a Bhubaneswar-based NGO, under supervion of the London School of Hygiene and Tropical Medicine. I hope this media campaign will achieve there goal and spread the goodness to everyone. This campaign will surely spread not only in India or Asia but also around the world.